Solution
Practical Lensmor workflows for sales, marketing, exhibitors, service providers, buyers, and event organizers.
- Use Lensmor for Sales TeamsPrepare a focused account list for each rep before a trade show. Use Lensmor for research and contact preparation, then manage ownership, meeting requests, and follow-up in your CRM.
- Use Lensmor for Demand GenerationBuild an event-sourced prospecting brief for one defined audience, then hand selected accounts and contacts to sales with clear qualification context.
- Use Lensmor for Field MarketingResearch a relevant regional audience for an executive dinner, roundtable, or roadshow. Coordinate invitations with account owners before using your existing outreach and RSVP tools.
- Use Lensmor for Event MarketingUse event and account research to choose a focused audience and prepare a useful sales brief before your trade show campaign begins.
- Use Lensmor for Booth-Building ProspectingFind prospective exhibit-design and stand-building clients around shows your team can deliver. Qualify project scope and timing before treating an exhibitor as a sales opportunity.
- Use Lensmor for Video Production ProspectingFind exhibitors whose products and event plans provide a relevant starting point for a creative conversation. Use research to qualify the need before proposing production work.
- Use Lensmor for Event Staffing ProspectingBuild a business-client shortlist around events your agency can staff. Use event evidence to start a conversation about onsite support, not to assume a staffing requirement.
- Use Lensmor for BuyersResearch potential suppliers among trade show exhibitors and arrive with a focused comparison list and useful qualification questions.
- Use Lensmor for Event OrganizersResearch prospective exhibitors, sponsors, and professional buyers beyond your existing database. Prepare a different acquisition brief for each audience.