Exhibitor Reverse Search

Exhibitor Reverse Search is the companyfirst way to discover events.

Written By Alex Mercer

Last updated 7 days ago

Last updated: July 19, 2026

Exhibitor Reverse Search is the company-first way to discover events.

Instead of starting with an event name, you start with a company name. Lensmor then searches for events where that company appears as an exhibitor or related participant.

In the product UI, this workflow appears as Search by Exhibitor.

When to use it

Use Exhibitor Reverse Search when you want to:

  • Find where a competitor is exhibiting.

  • Discover events attended by target accounts.

  • Identify trade shows relevant to a category or market.

  • Build a list of events for account-based marketing.

  • Check whether a company has an active event presence.

Credit cost

Search by Exhibitor costs 50 Credits only when Lensmor returns at least one matching result.

If the search returns no results, no Credits are deducted.

Lensmor shows the Credit cost before the search runs.

How to run a search

  1. Go to Discover.

  2. Select Search by Exhibitor.

  3. Enter a company name.

  4. Review the matching events.

  5. Open relevant event pages to inspect details and preview available data.

Search by Exhibitor results for Salesforce

How matching works

Lensmor checks public event and exhibitor data for company matches. Matching may include company names, brand names, and related public references when available.

When Lensmor finds matching events, event cards can show an Includes label for the company name that matched your search.

Because company names can vary across event websites, try multiple variants when the first search is incomplete.

For example:

  • Search the public brand name.

  • Search the legal entity name.

  • Search parent or subsidiary names.

  • Search product brands if the company exhibits under a product line.

Common limitations

Results can be incomplete when:

  • The event has not published its exhibitor list yet.

  • The company exhibits under a different brand name.

  • The organizer uses images, PDFs, or gated directories that are not fully machine-readable.

  • The company attends as a sponsor, speaker, or attendee instead of an exhibitor.