Exhibitor Reverse Search

Exhibitor Reverse Search lets you start from a company and find every event they have exhibited at — instead of starting from an event and working down to companies.

When to Use It

• You already know your target accounts. You have a list of companies you want to reach, and you want to know which events they attend so you can show up at the same shows.
• You want to find your competitors' footprint. See which events your competitors exhibit at consistently — a strong signal of where your shared audience concentrates.
• You want to benchmark an event's quality. Before unlocking an event, search for marquee companies in your space to verify they actually exhibit there.

How to Use It

1. Go to the Discover page.
2. Click the mode switcher on the left of the search bar and select Exhibitor.
3. Type the company name. The placeholder reads: "Enter competitor name to find where they're exhibiting..."
4. Lensmor returns a list of events that company has exhibited at.

Credit Cost

Each Exhibitor search costs 50 Credits. Your remaining Credits balance is shown in the top bar. There is no separate search quota — as long as you have Credits, you can search.

Availability

Exhibitor Reverse Search is available on all plans (Basic , Growth , and Free). Free users can use their onboarding gift Credits to perform up to 40 searches.

Difference from Forward Search

Limitations

• Coverage depends on the events in Lensmor's database. If a company exhibits at a show not yet in our catalog, it will not appear.
• Historical data depth varies by event and organizer. Some events have exhibitor records going back several years; others only cover recent editions.
• Company name matching is fuzzy — if a company exhibits under a subsidiary name or a doing-business-as name, you may need to try multiple variations.

FAQ

Q: Does tracking a company's upcoming events cost Credits?Yes. Each search traverses our entire event database to find all events that company is exhibiting at, which costs 50 Credits per search.

Q: Why should I try multiple company name variations?Because some companies appear under legal entities, subsidiaries, abbreviations, or brand names rather than the exact name you expect.

Q: Can I use Reverse Search before deciding whether to unlock an event?Yes. It is a useful way to validate event relevance by checking whether key target accounts or competitors are exhibiting before spending 2,000 Credits to unlock attendees.